Sales leaders
Find out what the first 30 days feel like for a prospect, before the quarter closes without them.
B2B mystery shopping
We buy from yoursales team the waya real customer would.
One experienced buyer shops you and your competitors through a complete buying cycle: inbound, discovery, demo, quote, follow-up. You get the record, scored, with the evidence attached.
01 · Inbound
A real buyer fills in your form.
One experienced buyer, with a credible company and a real problem, requests a demo from you and from the competitors you name. Nobody on your team knows which cycle is the shop.
02 · Discovery and demo
Every touchpoint, timestamped, with evidence attached.
Reply times from email headers. What the rep asked, and didn't. Whether the demo covered what the buyer asked for. Consented recordings where the law allows.
03 · Quote and follow-up
Then the same buyer scores everyone on the same sheet.
Responsiveness, discovery quality, demo relevance, pricing clarity, follow-through. You see where you lost the deal, next to the competitor who won it.
Evaluation record — buying cycle 03 of 03Illustrative. Format real, details invented.
| When | What happened | Evidence |
|---|---|---|
| May 11, 09:14 | Inbound demo request submitted via website form. | Screenshot 01, confirmation email |
| May 12, 11:02 | First reply: 25 h 48 m after the request. Competitor B replied in 41 minutes. | Email thread, headers retained |
| May 14, 15:00 | Discovery call, 22 min. Rep asked about fleet size and contract end date. Did not ask about current pain points. | Call notes, timestamped |
| May 19, 13:30 | Demo, 52 min. Reporting module never shown; buyer had asked about it twice by email. | Recording (consented), emails of May 15 and 17 |
| May 26, 10:47 | Quote received after a second call and four emails. Competitor B sent one from the demo. | Quote PDF, thread |
| Jun 2 | Buyer exits the process as a buyer who chose another vendor would. | Closing email |
One cycle from a report, as the client receives it. Click the redacted bar to open the removal log for that field.
Who commissions a shop
Founders
See your sales team the way an outsider does, with evidence you can put in front of them.
Investors
Diligence a company's go-to-market by buying from it, and from its competitors, before the term sheet.
What the report contains
Three services: you plus two competitors, you plus five, and quarterly tracking, which most clients continue on. Quoted per scope. Four to six weeks from scope to report.
- ScorecardFive criteria, every vendor, same scale.
- TimelineEach touchpoint with date, time, and who initiated it.
- Verbatim recordWhat was said on calls and in email, quoted, not summarized.
- Pricing comparisonWhat each vendor quoted, how fast, and what was offered unprompted.
- The moments that decided itThe three or four points where the deal was won or lost.
Why not just use the tools you already have?
Keep them. Each one sees a different part of the deal. None of them sees the part we record.
- Competitive-intelligence softwaremonitors what competitors publish: websites, pricing pages, reviews, job posts. It cannot sit through their demo or receive their quote. We do, as a buyer they chose to sell to.
- Call recording and conversation analyticsshow you your own reps on your own calls. They never show you the competitor's rep on the same buyer's call, side by side, scored on the same sheet.
- Win/loss interviewsask the buyer to remember, weeks after the decision. We record the cycle while it happens, with timestamps and the emails attached.
- Doing it yourselvesmeans someone on your team posing as a prospect, which most teams rightly refuse to do. An independent buyer with a published code of conduct removes that problem and gets treated like a real prospect. The code.
How we keep it clean
A shop is only useful if it would hold up when the vendor finds out. These are the rules. The full code of conduct.
- No fake people.The buyer persona is a role, never an impersonation of a real person or company.
- No recording without consent.Calls are recorded only where the other party has agreed.
- No NDAs, no confidential material.The buyer never signs a non-disclosure agreement or accepts anything marked confidential.
- No sharing between vendors.What we learn about you in someone else's shop is never reported to anyone but them.
The right buyer for your shop, approved by you
We match each shop to a buyer whose background fits the category and the deal size, then put that profile in front of you for approval before anything starts. Not a panel: one senior buyer who runs every vendor in your shop from the first form to the last email. Someone who has spent a career in procurement and supply chain, buying software and equipment for construction, distribution, and software companies, and who asks on a demo what your customers ask when you aren't in the room.
We don't publish who, for the same reason a vendor never knows which inbound is the shop. You approve the profile at scoping and meet your buyer on the kickoff call. How the buyer is chosen.
Counts, as of October 2, 2026
0Buying cycles recorded under VettedIntel terms
0Job-site hours recorded
0Datasets licensed
2Datasets in scoping
We are new, and we would rather show a true zero than a flattering estimate. These numbers change when the work does.
Also
Datasets in scoping →Real-world data for AI teams
With written consent, the records we collect in shops and on job sites are licensed to teams building AI on them, with a removal log for every record.
How to check us
- Reach a person.Write to hello@vettedintel.com. The founder reads it and replies within 24 hours.
- Ask for a reference.Where confidentiality allows, we will put you on a call with someone we have worked for.
- Read the terms first.Engagement terms, the consent language, and how we handle your data are available before you sign anything. Trust and security.